PEGI Is Well-known Among Parents

A recent survey that was carried out on behalf of PEGI s.a. as part of the GameTrack study, shows that PEGI labels are highly recognised by parents with children who play video games. Parents were surveyed across UK, France, Spain and Italy. The research also showed that a large majority of parents use PEGI information to make informed decisions about which games to buy for their children.

• Among all parents, 68% claim to be aware of the PEGI age rating labels.
• Among parents with children that play video games, awareness of the PEGI age rating labels rises to 79%. Of those aware of the PEGI age ratings labels:
  • 76% of parents with children that play video games said they use PEGI labels to make an informed decision when considering to buy a video game for their children.
    • Nearly half (49%) claim to use the age rating labels and do follow the advice.
    • 27% claim to use the age rating labels but do not always follow the advice.
    • Almost one in four of the parents in this group claim to not pay attention to the age rating labels when they consider what games to buy for their child.
  • 84% think the PEGI age rating labels are clear (Extremely/Very clear), while only 2% claim they are not clear (Not very clear/Not at all clear)
  • 78% feel that the PEGI age rating labels are useful, with only 3% who think they are not useful

Parental control tools: amongst parents aware of PEGI age rating labels, with children that play video games, 62% say they apply one or more tools to monitor or limit their child’s gameplay.

Respondents: aged 11-64. The data looked at Parents with children (aged 0-17) and Parents with children who play video games.
Sample size: 3,425 (UK: 701 ; FR: 929 ; SP: 968 ; IT: 827)
Sample methodology: Quota sampling. Representative sample of video game players aged 11-64, weighted to the known population of this audience, using an online self-completion survey, with natural fallout of Parents with Children aged 0-17. 
PEGI-specific questions were answered by all participants immediately after the main GameTrack survey questions. Fieldwork took place between August and October 2023.